In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-stocks the persistence and courage which have gone into getting head of one of the very most respected and environmentally responsible businesses on earth. From his youngsters as the kid of the French Canadian blacksmith to the thrilling, ambitious climbing expeditions that influenced his innovative designs for the sport’s apparatus, Allow My People Proceed Surfing may be the tale of a man who brought doing good and having grand escapades into the heart of his business life-a book which will deeply affect entrepreneurs and outdoor lovers alike.

With a Preface to the Second Edition, Introduction, and Epilogue go through by the writer