Among the nation’s leading psychologists asks as to why today’s corporate leaders desire but reject creative solutions-and finds some surprising conclusions.All corporate CEOs, top professionals, and other business leaders say they want creativity and need real innovation in order to thrive within a competitive world. But regarding to startling research from former Wharton management professor Jennifer Mueller, the truth is that many business market leaders chronically reject innovative solutions and often embrace about Creative Switch the familiar, even while they profess commitment to technology.Mueller’s analysis also reveals that it is not only CEOs, but teachers, scientists, and many, many others who also often battle to accept new and creative ideas even though desired. Mueller parses the tough questions that these results raise. Could people love but also hate creative ideas? Could the attitude we use to judge ideas turn this love or hate on or off-in an instantaneous? Do specialists struggle even more than novices with this bias? And much more startling, could the “guidelines” that businesses employ to manage innovation activate this bias, and inadvertently, destroy creativity?Mueller diagnoses this hidden invention barrier, and solutions, including:A four-step procedure (and a fifth lifeline) to self-disrupt your current way of thinking and recognize creative opportunity;an idea-pitching construction aimed at helping you overcome various other peoples’ sticky preference for the position quo;essential organizational levers to disrupt the cultural values holding your company back;tips to more accurately recognize creative market leaders who can lead agencies in productive new directions, andstrategies to create concepts without harming your ability to make them count with the decision-makers.Based on the latest psychological research in the field, along with numerous illustrative examples, Creative Modify is the sort of provocative creative leadership book which will be discussed for a long time to come.