What Customers Crave Audiobook
What Customers Crave Audiobook
- James Foster
- Brilliance Audio
- 2016-12-15
- 7 h 1 min
Summary:
While angry customers can easily wreck a company, indifferent ones wipe out it more gradually. To survive, the most successful businesses toss out the position quo, utilize clients’ desires-and deliver experiences that resonate with all sorts of customer. They are doing it by requesting two simple questions: What perform customers love? What perform they hate? What Clients Crave can help you find the answers, and reinvent how you engage with people both digitally and nondigitally. The various tools, illustrations, and insights from an innovation thought leader demonstrate how exactly to: Discover who your visitors are really and what they care about Engineer extraordinary, relevant experiences for each client type Connect across all five touchpoints Co-create with clients, plus much more When you figure out how to provide your customers with exactly what they want, they not merely buy-they keep coming back again and again . and provide their friends!