Traditional network television programming has always followed the same script: executives approve a pilot, order a trial quantity of episodes, and broadcast them, expecting viewers to view confirmed show on their television sets at exactly the same time each week. But then arrived Netflix’s Home of Cards. Netflix gauged the show’s potential from data it acquired gathered about clients’ preferences, purchased two seasons without seeing a pilot, and uploaded the initial thirteen episodes all at one time for viewers about Streaming, Writing, Stealing to watch whenever they desired on the products of their choice.In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries–and how companies like Amazon and Apple are changing the rules in various other entertainment industries, notably publishing and music. We’re coping with a period of unprecedented technological disruption in the entertainment sectors. Almost everything is affected: pricing, creation, distribution, piracy. Smith and Telang discuss niche products and the lengthy tail, product differentiation, cost discrimination, and bonuses for users never to steal content material. To endure and be successful, businesses need to adapt rapidly and creatively. Smith and Telang explain how.How do companies discover who their customers are, what they want, and how much they are willing to shell out the dough? Data. The entertainment industries, must learn to play a little ‘moneyball.’ Underneath collection: follow the info.