In a world where every business, brand, product, and service requires a strong visual identity, it’s crucial for clients and creative specialists to work together. And the key to success, as with any relationship, can be communication. In Dear Client, award-winning graphic developer Bonnie Siegler provides an priceless step-by-step guide to how to chat therefore creatives will pay attention, and how exactly to pay attention when creatives talk.

Written as a series of honest, friendly lessons-“Know What You Like,” “Decide Who Will Decide,” “Concentrate Organizations Suck,” “Don’t Tell you ‘Make It Yellow,’ Claim ‘Make It Sunny,’” “Provide Lunch time During Lunchtime Conferences”-it shows exactly how to cope with the subjectivity, emotional pitfalls, and occasional chaos of the creative partnership. Here’s how to articulate your visual goals and established a clear, consistent direction. How exactly to give feedback that works and avoid words and phrases that inhibit creative thinking. How exactly to be open to something you didn’t imagine. And most of all, how to have fun, cut costs, and obtain the results you want.