Read the motivating story of the mom of four who faced down her very difficult past, poverty, and self-doubt to make the life span she imagined, including owning her have multi-million dollar business–in this book that’s ‘loaded with grit, humility, common-sense advice and entrepreneurial wisdom’ (Lee Woodruff, #1 bestselling writer).

New Plymouth, Idaho. Human population 1536. It generally does not look like very much from Rural Route 30, nonetheless it was here, in this peaceful town, that Jessi Roberts produced something unforeseen: about Backroads Boss Lady: Happiness Ain’t a Side Hustle–Straight Talk on Creating the life span You Deserve the kind of life she generally wanted and a multi-million buck, for rural/by rural business empire.

The business is Cheekys, which started with 6 purses and a tanning bed. Today in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand using a 1.5 million strong community. On top of that, she did it by standing tall for her values: continually be kind, lift up another gal, and deal with employees and clients like family.

A personal story filled up with lifestyle and business tips, BACKROADS BOSS LADY is about embracing your enthusiasm even though others don’t see value in it–or you–and about putting meals up for grabs and believing in yourself. Brimming with authenticity, it offers the warts-and-all, love-it-despite-it thin on rural existence, community, and contentment without bargain.