Based on the hottest, most in-demand seminar offered by the legendary story learn Robert McKee — STORYNOMICS translates the lessons of storytelling running a business into economic and leadership success.

Robert McKee’s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards operates off the page. The cornerstone of his program is definitely his singular publication, Story, which has defined how exactly we talk about the artwork of tale creation.

Now in approximately Storynomics: Story-Driven Advertising in the Post-Advertising World STORYNOMICS, McKee partners with digital advertising expert and Skyword CEO Tom Gerace to map a route for brands seeking to navigate the rapid decline of interrupt marketing. After effectively guiding organizations as different as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric strategy, McKee and Gerace now bring this understanding to business market leaders and entrepreneurs alike.

Drawing from a large number of story-driven strategies and case research extracted from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers benefits that surpass traditional marketing. How will brands and their clients connect in the foreseeable future? STORYNOMICS provides the answer.