Selling the Invisible: A Field Guide to Modern Marketing Audiobook
Selling the Invisible: A Field Guide to Modern Marketing Audiobook
Author:
Narrator:
- Jeffrey Jones
Publisher:
- Hachette Book Group USA
Date:
- 2006-04-01
Genres:
Duration:
- 1 h 37 min
Summary:
Offering THE INVISIBLE is a succinct and frequently entertaining look at the unique features of providers and their prospects, and exactly how any support, from a home-based consultancy to a multinational brokerage, can turn more leads into customers and keep them. SELLING THE INVISIBLE addresses service marketing from start to finish. Filled with wonderful insights and written inside a roll-up-your-sleeves, jargon-free, available style, such as for example:
Greatness GETS You Nowhere Focus Groups Don’ts The More You Say, the Less People Hear & Seeing the Forest Throughout the Falling Trees.