A Distillation of the very most Important Business Thinking about Our Time

Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and so are spread across a dauntingly long list of magazines. Every supervisor can name individual bits of his work-competitive benefit, the value chain, five forces-but nobody, not Porter himself, offers put the entire puzzle together to reveal it as an integrated entire. This lucid, concise audiobook does just that.

about Understanding Michael Porter: THE FUNDAMENTAL Instruction to Competition and Strategy

Created with Porter’s complete cooperation by Joan Magretta, his former editor at Harvard Business Evaluate, this book has an participating summary of Porter’s ideas and an invaluable synthesis of the important body system of work, making clear how each of Porter’s effective concepts pertains to the others and, most important, to the practical realities managers face.

Modern thinking about competition and strategy starts with Porter’s frameworks. They are the hottest used by managers all over the world. But as Magretta highlights, Porter is frequently misinterpreted and his frameworks misapplied. Magretta’s personal wide-ranging business experience allows her to identify the most common of these misconceptions-among them, the deeply kept but dangerous belief that competition is approximately being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to underneath.

Understanding Michael Porter will enable all leaders throughout any corporation t grasp Porter’s seminal concepts about competition and strategy and deploy them to attain competitive success.