Crimson Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Reward Inside, Seth Godin is normally back with practical advice on how best to place Purple Cow thinking to work inside your firm (big or little, profit or non) to MAKE SOMETHING HAPPEN. Another big marketing idea is a proven strategy for making your products so remarkable that they practically sell themselves.

Crimson Cow taught internet marketers the value of standing out from the herd, which is certainly how businesses like about Free Prize Inside!: The Next Big Advertising Idea Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually come up with new Crimson Cows? And how do you get them used by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers plus much more. It’s a fun guide to performing innovative marketing that basically works when the traditional approaches have all stopped working. Thirty years back, the best way to sell something was to market it on television. But today’s individuals are cynical, as well as your product or service had better be more than simply hype and clever advertising. Even better, it ought to come with a market-changing innovation-a free prize inside.

You don’t have to spend a lot of money to create something cool that virtually sells itself. Think of simple but powerful innovations just like the Tupperware party, Flintstones vitamin supplements, G.We. Joe (a doll simply for kids), Lucille Roberts (a fitness center just for women), and frequent flier miles. Free of charge Reward Inside will teach you how to produce those kinds of blockbusters at the own company without a couple of MBA-brainwashed entrepreneurs. You don’t have to be a genius-you simply need curiosity, initiative, and a technique for overcoming resistance when you champion your idea.

We’re all marketing experts now, no matter what our job titles. With Godin’s help, we can find the free of charge prize which will transform our companies.