The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion professional Dave Lakhani reduces the procedure into easy-to-use actions, teaching the listener not merely how exactly to persuade, however the biology and mindset behind it as well.

Persuasion is key to every part of sales, marketing, and discussions. This audiobook reveals today’s most effective persuasion techniques for business professionals, about Persuasion: The Artwork of Getting WHAT YOU WOULD LIKE which can quickly be applied to their personal lives aswell.

Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is situated in truth, credibility and inquisitiveness, and the capability to tell a robust story also to meet the objectives of these one is trying to persuade. Good persuasion is usually a practiced artwork – therefore Lakhani provides listener:

A map for the persuasive process

Persuasion equipment and instructions for use

17 persuasion tactics to instantly persuade

The Persuasion Equation

The Six Tenets of Persuasion

Actions to becoming a specialist in just 30 days

Quick Persuaders: tools to use each day

Citing the opinions of observed neuroscientists, psychologists, and influence professionals, and offering types of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and displays ways to get a note through the electronic clutter facing decision-makers today.

The listener will learn to layer on tactic after tactic to methodically and effectively breakdown natural resistance, increase the emotions of acceptance and desire, and move the chance to the right outcome: the results the listener wishes.