Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral tendencies in business, marketing, and human behavior.

The tipping point is that magic moment when a concept, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just like a single sick person can begin an epidemic of the flu, therefore too can a little but exactly targeted push cause a style trend, the reputation of a new item, or a drop in the crime rate. This widely acclaimed bestseller, where Malcolm Gladwell explores and brilliantly illuminates the tipping stage phenomenon, has already been changing the way people across the world think about offering items and disseminating concepts.