Mark Penn argues that the largest trends in America will be the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a interpersonal movement, or effect political alter. In 1996, a microtrend recognized by Penn (‘soccer mothers’) was essential in re-electing President Clinton. With years of experience as you of world’s most respectable pollsters, Penn identifies the brand new microtrends sweeping the globe:

SINGLE Females BY CHOICE: Females about Microtrends: THE TINY Forces At the rear of Tomorrow’s Big Adjustments aren’t waiting for Mr. Right. They are raising children by themselves and purchasing their personal homes.

SPLITTERS: A growing number of middle-class occupants are shuttling between two homes, creating new communities and dynamics in the true estate market.

SUN HATERS: Environmentalists, epidermis cancer tumor survivors, and parents worried about the sun’s impact on our health.

PHILO-SEMITES: A growing number of people want to date Jewish women and men.

CLASSICAL MUSIC DADS: Older guys who are fathers within their 40’s and 50’s and taking on a larger part in the nurturing of their children and becoming a significant factor in consumer culture for children.

MICROTRENDS highlights everything from religion to politics, from amusement pursuits to interactions and will take the listener into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging evaluation.