For the last a decade psychologist Sam Gosling continues to be studying how people task (and protect) their inner selves. By discovering our personal worlds (tables, bedrooms, actually our clothes and our cars), he shows not only how exactly we display our personalities in unexpected-and unplanned-ways, but also how we create personality to begin with, communicate it to others, and interpret the world all around us. Gosling, among the field’s state-of-the-art researchers, dispatches groups of scientific snoops to poke around dorm areas and offices, to find out what can be learned about people just from looking at their stuff. What he has discovered is amazing: when it comes to the most important components of our personalities, the items we very own and the way we arrange them frequently say even more about us than even our most intimate conversations.