Patagonia, named by Fortune in 2007 seeing that the coolest firm on earth, has earned a reputation as much for its ground-breaking environmental and social practices for the quality of it is clothes. With this remarkably frank account, Chouinard and Stanley recount the way the company and its culture gained the self-confidence, by stage and misstep, to make its work gradually more responsible, also to eventually share its discoveries with companies as huge as Wal-Mart or as small as the part about The Responsible Business: What We’ve Learned From Patagonia’s First 40 Years bakery.

In plain, convincing prose, the authors describe the current influence of processing and commerce on the planet’s organic systems and individual communities, and exactly how that influence now forces business to improve its ways. The Accountable Company shows businesses how to reduce the harm they cause, enhance the quality of their business, and provide the kind of significant work everyone seeks. It concludes with particular, practical techniques every business can undertake, aswell as tips on how to proceed, in what purchase.

The advice within this book is easy but powerful: lessen your environmental footprint, produce legitimate products that last, reclaim deep knowledge of your business and its own supply chain to make the most of opportunities in the a long time, and earn the trust you will need by treating your workers, customers and communities with respect.