Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key actions for developing an idea and getting it to advertise quickly.

Almost everyone dreams of starting their own business but hardly any do. But imagine if it just needed to be a decision of the weekend and it didn’t cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience creating a multi-million-dollar company to try an experiment; you start with a about 48-Hour Start-up empty piece of paper, he sets out to start a profitable home based business more than a weekend, without relying on any specialized capability whatsoever. He succeeds and you can, too.

By following his trip, where Fraser shares most of his lessons and errors, he’ll explain every one of the shortcuts and online tools that make it possible to:

• Come up with a business idea with no guesswork

• Build a kick-ass brand, site and on-line advertising campaign

• Promote your item

48-Hour Start-Up pioneers the idea of a microbusiness, an innovative outlet, income stream and business you can run in your spare time on the weekends and never have to quit the day job. This reserve is ideal for

• Young entrepreneurs

• Students learning about start-ups

• Established entrepreneurs looking for shortcuts

• Groups within corporates who wish to create a more innovative and competitive environment