A Brilliant Idea Every 60 Mere seconds introduces a tested ideation and creative thinking strategy developed within the author’s 36-season career as a creative communications professional and ideation expert. This methodology as well as the associated tools are being applied in personal lives and professional professions, helping people connect to their specific way of operating creatively. This how-to publication on ideation focuses an individual’s innovative lens and makes the procedure of generating suggestions highly about A Excellent Idea Every 60 Seconds tangible. It isn’t simply about techniques; additionally it is about understanding a framework of personal, specific creativity, that allows individuals to more fully understand and embrace the Excellent ideation techniques.

Most importantly, it really is about quickness: generating concepts

right now!

The book is normally comprised of three elements:

• Examining individual creativeness: understanding the type of your own creative procedure: discovering how you think and operate artistically; focusing on how others believe and operate artistically; maximizing the way groups, teams and believe tanks work together artistically and reach their innovative potential;

• The ideation toolkit: understanding the 9 Inherent Values (idea causes) and how they work to generate Idea Strings and Actionable Suggestions; the matrix of the Inherent Prices makes the creative process and ideation tangible;

• Case studies: examining over 30 case research ranging from promotional initiatives and live events to problem solving circumstances and innovative product development.