Brian Tracy shares the most important principal for sales success he has uncovered in 30 years of teaching a lot more than 500,000 product sales experts in 23 countries. Based on his comprehensive discussions with top salespeople and enthusiastic observations of their methods, these suggestions address both inner and external games of selling. Each chapter can be focused on one rule, and all are period- and field-tested to improve product sales and success. Among them are Act as If It Were Difficult to Fail; Dedicate Yourself to Continuous Learning; Placement Yourself being a Financial Improvement Professional; Produce Every Minute Count number; Apply the 80/20 Guideline to Everything; and Know How to Close the Sale.