A robust manifesto for CEOs and employees as well: Influential and award-winning business innovator Margaret Heffernan reveals how agencies can build ideal office cultures and create seismic shifts by making deceptively small changes.

By implementing sweeping changes, businesses frequently think it’s possible to accomplish better, to earn much more, and have more happy employees. So why does engagement demonstrate so hard and productivity so elusive?

In Beyond Measure, Margaret Heffernan looks back over her about Beyond Measure: The Big Impact of Small Changes decades spent overseeing different agencies and comes to a counterintuitive conclusion: it’s the small shifts that have the greatest effect. Heffernan argues that building the strongest organization could be accelerated by applying seemingly small changes, such as for example embracing conflict being a innovative catalyst; using every mind on the team; celebrating mistakes; speaking up and listening more; and motivating time off from work.

Packed with incredible anecdotes and startling statistics, Beyond Measure will take us on a remarkable tour throughout the world, highlighting disparate businesses and revealing how they’ve managed to alter themselves in big ways through incremental shifts. How do the CIA revolutionize their intelligence gathering with one particular question? How did one organization boost their revenue by $15 million by instituting a brief coffee break? How can a day-long hackathon switch the culture of the company? Told with wry wit and understanding laughter, Heffernan proves that it’s usually the small changes that produce the greatest, most lasting impact.