NEW YORK Situations BESTSELLER

#1 WALL STREET JOURNAL BESTSELLER

USA TODAY BESTSELLER

BLUE OCEAN Change is the essential follow-up to Blue Ocean Strategy, the traditional and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Sketching on more than a 10 years of new work, Kim and Mauborgne demonstrate how exactly to move beyond contending, inspire your people’s confidence, and seize fresh growth, guiding you step-by-step through how exactly to take your company from a about Blue Sea Shift: Beyond Contending – Proven Guidelines to Inspire Confidence and Seize New Growth red ocean congested with competition to a blue sea of uncontested market space. By combining the insights of individual psychology with practical market-creating tools and real-world assistance, Kim and Mauborgne deliver the definitive information to shift yourself, your group, or your organization to new heights of confidence, marketplace creation, and growth. They show why non-disruptive creation is really as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is filled with all-new study and examples of how leaders in diverse industries and organizations made the change and created fresh marketplaces by applying the process and equipment outlined in the publication. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, become familiar with how to move from reddish colored to blue oceans in a way that builds your people’s self-confidence in order that they very own and drive the process.

With battle-tested lessons discovered from successes and failures in the field, BLUE OCEAN SHIFT is crucial reading for leaders, managers, and entrepreneurs alike. You’ll learn what functions, what doesn’t, and how to prevent the pitfalls along the way. This book will empower you to succeed as you attempt your very own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to creating a compelling future.