The New York Times bestseller.

#1 Wall Street Journal bestseller.

Blue Ocean Change is the important follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new function, Kim and Mauborgne show you how to move beyond contending, encourage your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with about Blue Ocean Shift: Beyond Competing – Proven Techniques to Encourage Confidence and Seize New Growth competition to a blue ocean of uncontested market space. By combining the insights of human being psychology with useful market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guidebook to change yourself, your team, or your organization to new heights of confidence, marketplace creation, and growth. They display why nondisruptive creation is really as important as disruption in seizing fresh growth.

Blue Ocean Change is packed with all-new analysis and examples of how leaders in diverse sectors and organizations made the shift and created brand-new markets by applying the process and equipment outlined in the reserve. Whether you certainly are a cash-strapped startup or a big, established company, nonprofit or national government, you will learn how exactly to move from crimson to blue oceans in a way that builds your people’s confidence so that they very own and drive the procedure.

With battle-tested lessons learned from successes and failures in the field, Blue Sea Shift is critical reading for leaders, managers, and business owners alike. You’ll learn what functions, what doesn’t, and how to avoid the pitfalls on the way. This book will empower you to succeed as you embark on your own blue ocean trip. Blue Ocean Shift is indispensable for anybody committed to building a compelling future.