Winning by not competing! This worldwide best vendor upends traditional considering with principles and tools to help make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow’s leading businesses will succeed, not really by battling their competitors for market share in the bloody ‘reddish ocean’ of the shrinking profit pool, but by creating ‘blue oceans’ of untapped brand-new market areas ripe for development.

Based on a report of 150 strategic goes, spanning more than 100 years and 30 industries, they provide a systematic approach that each company can use to render rivals obsolete and unleash new demand:

Reconstruct market limitations

Focus on the picture as a whole

Reach beyond existing demand

Get the strategic sequence correct

Overcome organizational hurdles

Build execution into strategy