Brand Today uncovers the new rules of branding inside our organic and chaotic globe. Written by the writer of Get Scrappy, the digital marketing bible for business, this most recent book explains developing brands that resonate both online and off. The book helps you:

– Develop a brand with meaning

– Reinforce it with the right touchpoints

– Hone your brand’s unique story

– Share it through engaging content material

– Cultivate a sense of community

– Craft a coherent encounter

– Stick out with simplicity and transparency

The world could be growing louder, but with Brand Now’s big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your visitors.