THE BRAND NEW York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger has learned more about what makes details ‘go viral’ than anyone in the world.” -Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you stated advertising, reconsider. People don’t pay attention to advertisements, they pay attention to their peers. But why perform people talk about certain products and ideas more than others? What makes some stories and rumors more about Contagious: Why Items Capture On infectious? And why is online content proceed viral?

Wharton marketing professor Jonah Berger has spent the final decade answering these questions. He’s studied why NY Times content articles make the paper’s very own Most E-mailed list, why items get word of mouth, and how cultural influence shapes from the vehicles we buy towards the clothes we wear to the titles we give our kids.

In Contagious, Berger reveals the trick science behind word-of-mouth and cultural transmission. Discover how six basic principles drive all kinds of things to be contagious, from consumer items and policy initiatives to workplace rumors and YouTube video clips. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug advertisements might have actually increased drug use, and why a lot more than 200 million consumers shared a video about perhaps one of the most boring products there is certainly: a blender.

Contagious provides particular, actionable approaches for helping information spread-for developing messages, advertisements, and content material that people will share. Whether you’re a manager at a large company, your small business owner trying to boost consciousness, a politician operating for office, or a health official looking to get the term out, Contagious will show you steps to make your item or idea capture on.