Counter-Cola charts the annals of one from the world’s most influential and widely known corporations, the Coca-Cola Firm. It tells the story of how, over the past 130 years, the corporation has tried to create its items and brands bodily and culturally a central part of global lifestyle in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key financial transformations-liberal, developmentalist, neoliberal-of the twentieth and twenty-first decades. A story of global capitalism, it isn’t without competition. People throughout the world possess redeployed the corporation, its goods, and brand images to problem the injustices of lifestyle under capitalism. As Ciafone displays, assertions of national economic interests, critiques of social homogenization, fights for workers’ rights, movements for environmental justice, and debates over general public health have appreciated the corporation to justify itself with regards to the common good, demonstrating capitalism’s vital to assimilate critiques or reveal its limits.