Lack of financing is one of the biggest reasons smaller businesses fail. In 2016 in the United States alone, more than thirty-one percent of small enterprises reported that they could not access adequate capital, and having less capital prevented them from growing the business/growing operations, increasing inventory, or financing increased sales.

Most business owners think that their just feasible funding options are (1) savings or personal credit, (2) relatives and buddies or (3) bank loans..READING MORE about Crack the Financing Code: How Traders Think and What They Need to Hear to invest in Your Startup They may have heard about venture capitalists or angel investors, but they don’t possess enough information about what these traders do, what they are able to provide for a company, and about what terms. What’s worse, business owners often have no idea how to access the folks who are looking to place their cash into young companies with potential.

Crack the Financing Code will display listeners where to find the money, generate pitches that catch the attention of investors, and then structure fair, ethical deals that may bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective-how financing works, how traders think, and what they have to hear to put their money where your mouth is.