Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook
Author:
Narrator:
- Mike Chamberlain
Publisher:
- HarperAudio
Date:
- 2012-12-11
Duration:
- 9 h 53 min
Summary:
Here is the bestselling instruction that created a fresh idea for marketing in high-tech sectors. Crossing the Chasm is just about the bible for brining cutting-edge items to progressively bigger markets. This modified and updated model provides new insights in to the realities of high-tech marketing, with special focus on the web. It’s important reading for anyone having a stake in the world’s most interesting marketplace.