Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook | BooksCougar

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Audiobook

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Here is the bestselling instruction that created a fresh idea for marketing in high-tech sectors. Crossing the Chasm is just about the bible for brining cutting-edge items to progressively bigger markets. This modified and updated model provides new insights in to the realities of high-tech marketing, with special focus on the web. It’s important reading for anyone having a stake in the world’s most interesting marketplace.

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