A seminal work on how general public opinion is established and shaped, Edward Bernays’s 1923 vintage Crystallizing Public Opinion collection down the concepts that corporations and federal government have used to influence community attitudes over the past century.

A primer around the then fresh job of ‘open public relations counsel,’ Crystallizing elucidates the ‘equipment and methods’ that PR specialists use to mold public opinion on behalf of their client’s passions. By adapting the concepts that Bernays put forth in this reserve, governments and marketers have been in a position to ‘regiment the mind like the armed service regiments your body.’

The first ever book ever discussed the general public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, writer of PR! A Public History of Spin, All Eating Images: Around the Politics of Style in Contemporary Culture, and Captains of Awareness: Advertising as well as the Public Roots of the Consumer Culture.