Three award-winning advertising executives confirm that in business, Sacred Cows deserve to die.

Don’t get us incorrect. While the writers have nothing against cows in general-they love steak-they do have trouble with Sacred Cows. Blindly carrying out points because…well…that is the way they’ve been done. Formulas may be comforting, but they seldom work in real life. For example:

-Always Trust YOUR QUEST. BANG. Research ought to be used to demystify decisions, not really make them for you.

– about Death to All Sacred Cows: How Successful Business People Put the Old Guidelines Out to Pasture The Customer Is Always Right. BANG. Except in those times when they are woefully wrong.

-Always Focus on Resolving the Problem. BANG. Focusing instead on the chance not merely solves the issue but network marketing leads to even more imaginative and long lasting solutions.

-Follow the first choice. BANG. Doing so only plays to his strengths, not yours. After all, he drives the category.

-Focus in the Numbers. BANG. Great quantities are a by-product of great strategies.

-Teams Create the very best Solutions. BANG. Group dynamics usually kill great ideas.

-Inner Competition Leads to Better Results. BANG. It just prospects to resentment.

In this hysterically irreverent and wise publication, Beau Fraser, David Bernstein, and Costs Schwab talk about their successful method of euthanizing Sacred Cows through humorous and vivid real-world, global good examples.