Difference Audiobook
Difference Audiobook
- Bernadette Jiwa
- Brilliance Audio
- 2014-05-06
- 2 h 20 min
Summary:
We spent $500 billion globally on marketing in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages they don’t care about and don’t focus on. We’ve come to trust that the way to succeed is to have an advantage-by being different or better, more visible, or simply plain louder. Imagine if, instead of selecting ways to be one step ahead of your rivals, you could build and marketplace your business to give people grounds to choose you? What if you about Difference could quit to beat your competition, and become the competition? Difference elevates the lid on how brands like Airbnb, Uber and Apple possess succeeded by creating difference and gives you a new one-page way for reimagining your company and reinventing your advertising. It can help you to discover opportunities that induce value, to develop products and services that people want, and to matter to your customers. “The Difference Map is now an essential component for anyone who is serious about carrying out work that counts, and Bernadette Jiwa is the bright new superstar to lead us there.” -Seth Godin, Author, Linchpin