In the current ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty car makers. Differentiating items today is more challenging than anytime in history, yet it remains an integral to a company’s survival, the center of successful advertising.

In Differentiate or Die, bestselling author Jack Trout takes marketers to task when planning on taking the simple route of high-tech razzle-dazzle and sleight of hand rather than working to discover and marketplace their product’s uniquely important characteristics. He examines effective differentiation initiatives from giants like Dell Pc, Southwest Airlines, and Walmart to smaller sized success tales like Streit’s Matzoh and Connecticut’s tiny Trinity College to determine why some internet marketers succeed while some struggle and fail. The author outlines the many ways to attain differentiation, while also caution of how difficult it is to achieve differentiation when you are creative, cheap, customer oriented, or quality driven-things that your rival can do aswell.

Carve out your have image inside a crowded market place. This book can help.