“I’ve got a solution,” Encore’s CFO tells Brandon, “but it’s unorthodox.” It’s 2005, and Brandon Dark has just been marketed to CEO of Encore Capital, a company attempting to navigate an extremely tough business environment. Faced with a quickly declining stock price and low office morale, Brandon knows he requirements change-and fast. Following his CFO’s guidance, he and his executive team begin working with Learning as Leadership (LaL) and its president, Shayne Hughes. Through their about Ego Totally free Leadership: Finishing the Unconscious Habits that Hijack Your Business partnership, Encore’s professional team learns to root out the unproductive ego behaviors that undermine collaboration and performance.

As they instill these more effective behaviors through the entire firm, Encore begins to solve problems collectively, prioritize assets without infighting, and focus on the initiatives with the greatest strategic worth. When the financial meltdown of 2008-09 pushes 90 percent of its competitors out of business, Encore thrives, using its income raising by 300 percent and its stock price by 1,200 percent. Told from two exciting first-person perspectives, Ego Free Management brings listeners along for Encore’s incredible success story. They’ll visit a CEO get over his unconscious level of resistance to modeling the change he desires in his group and find out a time-tested street map for eliminating the destructive effects of the ego in teams and organizations.