Ends makes a compelling case that demonstrates how, over centuries, our changing romantic relationship with death has led to the increased loss of our romantic relationship with endings. Offering rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself baffled when it requires to grapple with responsibility.Sketching on various sources in history, sociology, mindset and market, Ends argues that we are taking the incorrect approach to challenging the influence of consumption and that we need to produce coherent endings inside our product, services and digital encounters to rebalance this.