To an outsider, Toyota is hard to understand. The company moves forward steadily while also improving in big leaps. It really is frugal with its resources while spending extravagantly on people and projects. It really is both efficient and redundant; it cultivates a world of stability and paranoia; it is hierarchical and bureaucratic, but promotes dissent; it demands that communication become simplified while building complicated communication systems. These contradictions are rampant at Toyota because about Extreme Toyota: Radical Contradictions That Drive Success in the World’s Best Manufacturer its tradition and managers intentionally accept contradiction, opposites, and paradox.

Granted unprecedented access to the internal workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers to be able to determine what makes Toyota one of the world’s perfect companies.

Extreme Toyota provides an inside look at the radical contradictions within the company, created by its own management, and exactly how these help Toyota outperform its competition. By putting a premium on imagination and paradoxical thinking like a corporate resource, Toyota is just about the greatest car manufacturer and probably one of the most successful companies on earth. This audiobook takes a fascinating inside take a look at what makes Toyota tick.