The branding bible for today’s globalized world

Today, brands have grown to be even more essential than the items they represent: their stories travel with lightning rate through social media marketing and the Internet and throughout countries and diverse ethnicities. A brand must be flexible enough to permit for sensible category and product-line extensions, flexible enough to change with dynamic marketplace conditions, consistent more than enough so that customers who travel actually or virtually won’t be puzzled, and about Global Brand Power: Leveraging Branding for Long-Term Development focused enough to supply apparent differentiation from the competition. Strong brands are a lot more than globally recognizable; they may be critical assets that may make a substantial contribution to your company’s bottom line.

In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase procedure and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the proper strategic section. This essential guide also addresses how customer ownership of the brand affects marketing strategy, methods for evaluating brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brandname in an environment of total transparency-where one slip-up can bypass the world via social networking instantaneously.

Filled with stories about how Coca-Cola, The Estee Lauder Firms Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Woman Gaga are leveraging their brands, Global Brand Power is the only audiobook you will need to implement a highly effective brand technique for your firm.

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