Ten years after the world-wide bestseller Great to Great, Jim Collins earnings withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine many years of analysis,buttressed by thorough analysis and infused with interesting tales, Collins andhis colleague Morten Hansen enumerate the concepts for building a really greatenterprise in unstable, tumultuous and fast-moving occasions. This reserve isclassic Collins: contrarian, data-driven and uplifting.