What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, as well as the world’s third bestselling car have as a common factor? They may be shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging public responsibility with wild success – and reveals the six elements responsible for their success, including: iconoclastic management fueled by deep conviction and a rebellious about Green Giants: How Wise Companies Turn Sustainability into Billion-Dollar Businesses streak; disruptive invention that uses sustain capability to spur the introduction of radically better products and services; a higher purpose that ignites the business – when the mission leads, profits follow. Mainstream Charm with setting and packaging stripped from the crunchy cliches that alienate the average customer. This brand-new breed of billion-dollar businesses demonstrates it is possible to attain enormous achievement while implementing lasting principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within main multi nationals, these companies collectively represent over $60 billion in revenue. Also – many command wider revenue mar gins and so are growing faster than their standard counterparts. Filled with eye-opening research, distinctive interviews, and enlightening good examples from Chipotle, Toyota, Unilever, Tesla, General Electric powered, and even more, Green Giants serves as a blueprint for maintain able success that anyone can adhere to.