Hello, My Name is Awesome: How to Create Brand Names That Stick Audiobook | BooksCougar

Hello, My Name is Awesome: How to Create Brand Names That Stick Audiobook

Hello, My Name is Awesome: How to Create Brand Names That Stick Audiobook

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Every year, 6 million companies and a lot more than 100,000 products are launched. They all need an incredible name, but many (such as Xobni, Svbtle, and Doostang) appear to be the results of the drunken Scrabble video game. In this engaging and engaging publication, ace naming consultant Alexandra Watkins clarifies how anyone-even non-creative types-can create memorable and buzz-worthy brand names. No level in linguistics required. The heart from the book is Watkins’s verified SMILE and Scuff Test-two acronyms for why is or breaks a name. She also provides up-to-date tips, like how to make sure Siri spells your name correctly and how to nab an available domain name. And you’ll see a large number of examples-the good, the bad, and the “so very bad she provided them an award.” Alexandra Watkins is not afraid to mention names.

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