Bettger reveals his personal encounters and explains the foolproof concepts that he developed and perfected. He stocks instructive anecdotes and step-by-step suggestions on how to develop the style, spirit, and existence of an absolute salesperson. No real matter what you sell, you’ll be better and profitable-and even more valuable to your company-when you apply Bettger’s willing insights on:

• The energy of enthusiasm

• How exactly to conquer fear

• The key term for turning a skeptical customer into an enthusiastic buyer

• The quickest method to win confidence

• Seven golden rules for closing a sale