It’s not plenty of to be right, these days-especially when you’re not left.

To survive, the right must learn how expressing nonliberal principles as effectively as you can, and persuade others of their viewpoint. It is an art that demands persistence, research, humor, understanding, creative thinking, learning from your opponent as well as mimicking their strategies.

In How to Become Best: the Art of Being Persuasively Correct, Gutfeld unveils the strategies that have helped him keep a steady job for almost three decades. From “Discard Your Outrage” and “Outcompassion Them” To “Discover the Right’s Obama” and “Use your Mother,” Gutfeld provides readers the various tools they’ll need to argue, influence, and convince their close friends, family members and foes through the entire 2016 election routine.