Persuade, Don’t Press!

Surely you know plenty of individuals who have to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear transformation. As a salesman, dad, friend, and expert, Rob Jolles does know this scenario all as well well. Drawing on his highly successful sales background and decades of analysis, he lays out a straightforward, repeatable, predictable, and honest process that will let you lead others to discover for themselves what and why they have to switch. Whether you desire to make a sale or improve a romantic relationship, Jolles’s smart advice-illustrated through a bevy of sometimes funny, sometimes moving, usually illuminating stories-will help you make sure that changing someone’s brain is by no means an work of coercion but rather one of caring and compassion.