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John Maeda is among the world’s preeminent thinkers on technology and design, and in How exactly to Speak Machine, he offers a set of simple laws and regulations that govern not merely the computer systems of today, however the unimaginable machines of the future.

Machines are already more powerful than we can comprehend, and getting ultimately more powerful in an exponential speed. Once set in place, algorithms never car tire. So when a program’s size, swiftness and endlessness combine with its ability to find out and change itself, the outcome can be unstable and dangerous. Consider the seemingly quick transformation of Microsoft’s chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.

HOW EXACTLY TO Speak Machine provides a coherent platform for today’s product designers, business leaders and policymakers to grasp this brave new world. Sketching on his wide-ranging encounter from anatomist to computer technology to create, Maeda displays how businesses and individuals can identify possibilities afforded by technology to make world-changing and inclusive items while preventing the pitfalls natural to the moderate.