What role do politics consultants play in election promotions? How are political parties using technical tools such as for example data analytics, research and alternative mass media to create effective, micro-targeted campaigns? How does the usage of money impact election outcomes? What aids in the en masse dissemination of divisive propaganda and false news? Exactly what does it try win an election in India today? What’s the continuing future of politics in the country?

Compiled by a previous election campaign expert for a major political party, How exactly to Win an Indian Election takes readers in to the forbidden world of election war-rooms and provides them a glance of how technique is developed, what works with voters on the ground and what doesn’t. Based on research, interviews and the author’s own experiences, this publication is invaluable because of its insight into the inner workings of politics, politics parties and what actually makes for a winning election campaign.