From comedian and writer (Parks and Recreation, Eastbound & Down) Harris Wittels comes a hysterical breakdown of features, brags, and self-adulation disguised as humble feedback and complaints-based on his popular @humblebrag Twitter feed.

Something immediately annoyed Harris Wittels about Twitter. All of a sudden it was acceptable to brag, so long as those brags were ever-so-thinly disguised as clear humility, such as:

‘Simply filed my taxes. Biggie was correct, mo money mo complications.’

‘I hate when I go into a shop to get something to eat and the male staff are too active hitting in me to get my order right 🙁 so irritating!’

Taking action by naming this sensation and creating the Twitter account known as Humblebrag-dedicated solely to retweeting the humblebrags of others-Wittels’s new word took the web by surprise. Harris also shows visitors what humblebrags might look like from a few of history’s most notable names, as well as devoting a whole chapter to a man who just might be the best humblebraggart of them all…