Identity Crisis uses readers in the bruising primaries to an election evening whose final result defied the predictions of the pollsters and pundits. The publication displays how fundamental features of the country and its own politics?the state from the economy, the Obama presidency, as well as the demographics from the political parties?combined with the candidates’ personalities and rhetoric to create probably one of the most unforeseen presidencies ever sold. In early stages, the fundamental characteristics predicted an exceptionally close election. And although Trump’s many controversies helped Clinton maintain a comfortable lead for most from the advertising campaign, the prediction of a close election became reality when People in america cast their votes.

Identity Problems reveals how Trump’s victory was foreshadowed by adjustments in the Democratic and Republican coalitions that were driven by people’s racial and ethnic identities. The marketing campaign then strengthened and exacerbated those cleavages since it focused on issues related to competition, immigration, and religion. The result was an epic fight not only for the Light House but about what America can be and should be.