Winner of the business enterprise Book Awards ‘Startup Inspiration’ category

Penguin presents the audiobook release of It Takes a Tribe by Can Dean, browse by Eliot Hill.

Tough Mudder isn’t a race. It’s difficult.

Unlike various other endurance events, Challenging Mudder encourages team spirit. The course’s design forces you to seek help from others and with twenty road blocks, forty tons of ice and 500 thousand litres of Grade-A mud established over ten to twelve mls, you’re going to need it.

This revival of community may be the key to the business’s success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and cultural principles behind the knowledge and uncovers how he built a worldwide tribe. Arguing for clear principles, bravery and persistence, Dean shows a new era of business owners why it’s important to build a brand that folks identify with and love.