LeBron, Inc.: The Making of a Billion-Dollar Athlete Audiobook | BooksCougar

LeBron, Inc.: The Making of a Billion-Dollar Athlete Audiobook

LeBron, Inc.: The Making of a Billion-Dollar Athlete Audiobook

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From the New York Times bestselling writer of Return of the King comes the story of LeBron James’s incredible transformation from basketball star to sports and business mogul.

With eight right trips to the NBA Finals, LeBron Adam has verified himself one of the greatest basketball players ever. And as promised Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered just how professional athletes consider their value, increase their leverage, and make use of their voice.

LEBRON, INC tells the storyplot of James’s journey down the path to learning to be a billionaire sports icon — his successes, his failures, and the lessons both have taught him on the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile proceed to the Lakers, LEBRON, INC. shows how James offers changed just how most elite sportsmen manage their careers, and exactly how he launched a motion among his peers that may last decades beyond his playing times.

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