California’s Silicon Valley is home to the greatest concentration of designers in the globe: corporate style offices in flagship technology businesses and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and educational design programs. Together they type the interconnected network that’s Silicon Valley. Apple items are famously “Designed in California,” but, as Barry Katz displays within this first-ever, extensively illustrated background, the part about Make It New: THE ANNALS of Silicon Valley Style of design in Silicon Valley started decades before Steve Careers and Steve Wozniak imagined up Apple within a garage.

Offering a thoroughly original view of the subject, Katz tells how style helped transform Silicon Valley into the most powerful engine of technology in the globe. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has supplied the bridge between research and development, art and engineering, technical performance and human being behavior. Katz traces the roots out of all the leading consultancies-including IDEO, frog, and Lunar-and shows the process through which a number of the world’s most important companies came to place design at the guts of their business strategies. At the same time, universities, foundations, as well as governments have learned to use “design considering” to their missions. Drawing on unprecedented usage of a huge array of main resources and interviews with just about any important style leader-including Douglas Engelbart, Steve Jobs, and Don Norman-Katz reveals style to be the missing link in Silicon Valley’s ecosystem of innovation.