The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer devotion and marketplace dominance.

Ken Schmidt is usually a wished man. His part in transforming Harley-Davidson Motor Company—one of the most celebrated commercial success tales in history—led business leaders all around the globe to seek his guidance. In the end, how many businesses will get their clients to tattoo their logo design about Make Some Noise: The Unconventional Road to Dominance on the arms?

After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. A devoted motorcycle lover, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three queries he asks every one of his clients. They assess a organization’s placing, competitiveness, and status, and are the key ingredients for any effective company: What perform the customers your company served yesterday say about your company when they’re talking about you to potential customers? What do you want them to state? What exactly are you performing to get them to say it?

In Make Some Sound, Schmidt stocks his full-throttle approach for businesses and people alike. Anyone seeking to are more competitive and grow customer commitment can learn from the case research and encounters he shares. From a non-descript heavy construction firm, towards the most high-end “high end” gas place in America, to Apple, also to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a plan of action to stick out in today’s marketplace.