The success of your business depends on the success of your marketing efforts. When you can determine what customers wish, need, and will afford-and provide it to them-you will achieve outstanding results.

This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy’s trademark wisdom, you will discover how to:

• Build your consumer base

• Set yourself in addition to the competition

• Answer the 3 crucial queries about any new service or product

• Leverage market research and focus groupings to fuel better decisions

• Fulfill a simple emotional dependence on buyers

• Determine the right price for your offerings

• Become truly customer-focused

• Take full advantage of your distribution channels

• And more

Packed with useful strategies, this small book shows how to dominate your market place within a big way.